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The second half of the century saw television and popular music bring new forms of celebrity, such as the rock star and the pop group, epitomised by Elvis Presley and The Beatles, respectively.
There are no guarantees of success for an individual to become a celebrity.
Disney have themeparks around the world which rely on the fame of its creations headed by Mickey Mouse.
Sherlock Holmes and James Bond continue to be portrayed in film, television and literature decades after the original stories were published.
Unlike movies, television created celebrities who were not primarily actors; for example, presenters, talk show hosts and news readers.
However, most of these are only famous within the regions reached by their particular broadcaster, and only a few such as Oprah Winfrey, Jerry Springer, or David Frost could be said to have broken through into a wider stardom.
Newspapers started including gossip columns and certain clubs and events became places to be seen in order to receive publicity.